Professor Hamed M. Shamma is the BP Endowed Chair and Associate Professor of Marketing at the School of Business of The American University in Cairo (AUC). Given his practical and theoretical expertise, Dr. Shamma co-authored the first Arabic Edition of Marketing Management, the most widely used marketing book in graduate business schools worldwide. Shamma started his career with extensive corporate experience at Orange, a leading mobile operator in Egypt. Dr. Shamma was professionally involved with corporate performance assessment, analysis, forecasting, and budgeting.
He has also been actively involved in serving the business community wherein he provided consulting and training to various organizations, such as: the Ministry of Civil Aviation, the Ministry of Administrative Development, Eva Pharma, Orange Labs, Etisalat Misr, the International Advertising Association (IAA), and Flat 6 Labs.
Dr. Shamma received his PhD in Marketing from the George Washington University in 2007 adding to his expertise in corporate marketing and strategic brand management. He holds a Bachelor’s of Arts in Business Administration and an MBA with a double concentration in Marketing and International Business, both attained from the American University in Cairo in 1999 and in 2002 respectively.
Dr. Shamma received several international paper awards in several international conferences, including the 9th Annual World Congress of the Academy for Global Business Advancement in 2012 and the Annual Society for Marketing Advances Conference in 2006.