Alaa El Khishen is a visionary CEO and transformational leader with over 20 years of experience driving growth, innovation, and operational excellence in the telecommunications, outsourcing, and technology industries. As the CEO of Raya CX, he leads the company’s global strategy, fostering innovation and delivering world-class customer experience solutions across international markets.
A proven entrepreneur and executive, El Khishen has a distinguished track record of scaling businesses and establishing industry-leading operations. He founded Webhelp Egypt, rapidly expanding it to over 3,000 employees within three years. As EVP of Majorel UK and former CEO of ECCO Outsourcing, he spearheaded transformative growth, positioning the company as one of the largest BPO providers in the Middle East. His leadership has consistently elevated organizations to new levels of performance and market leadership.
Beyond his executive roles, El Khishen is an influential voice in digital transformation and policy development. He serves on the Board of Directors of the African ICT Alliance (AFICTA), shaping ICT strategies to advance Africa’s digital economy. Committed to talent development, he founded the B2B Sales Academy, training more than 200 sales professionals and strengthening the region’s business capabilities.
Holding an MBA from the American University in Cairo and fluent in Arabic, English, and French, El Khishen combines a global mindset with deep regional expertise. He is widely regarded as a key architect of Egypt’s emergence as a competitive outsourcing and technology hub.
Leadership Philosophy – Empowering Potential – Great leadership unlocks the best in people. – Adaptive & Resilient – Success comes from listening, evolving, and embracing change. – Future-Ready Innovation – Sustainable growth is built on agility and forward-thinking strategies.
El Khishen is passionate about collaborating with like-minded leaders, organizations, and policymakers to drive meaningful transformation, cultivate talent, and create lasting impact.