As a part of Raya’s expansionary strategy and as an affirmation of tremendous trust it has in the Egyptian market, Raya Trade, a subsidiary of Raya Holding for Financial Investments has signed a protocol of cooperation with Lyve, a leading community management platform that facilitates residents’ access to services.
Under the cooperation, Raya Trade shall provide occupants of various residential compounds with home appliances and consumer electronics. It also offers the fastest and most efficient installing services, as it introduces VIP-class services – for the first time, allowing delivery and installation on the same day of purchase through Lyve app.
The first phase of the project includes the provision of Raya Trade services and products in residential compounds on the North Coast, with a view to expansion into other residential compounds covered by Lyve services in Cairo and Giza.
Commenting on this cooperation, Bassem Megahed, CEO of Raya Trade, expressed his pleasure with the trust that Lyve has in Raya Trade and its products. He stressed that “Raya Trade, with its long history and considerable experience, can provide occupants of residential compounds with all needed home appliances and consumer electronics through the marketplace of Lyve.”
On his part, Karim Akram, CEO of Lyve, said: “We are delighted with our partnership with Raya Trade, as this cooperation adds high value to our users. There are over 4000 families who move into their new homes every year, and we are working to meet their different needs in the residential compounds. Through Lyve, we provide our users with easy access to the best service providers and offer the best deals to help users move into their new homes faster and easier. We consider Raya Trade as a brilliant partner, especially as a provider of home appliances, given its wide experience and variety of products, and most importantly, its ideal customer services and after-sales support.”
Raya Trade has been a leading company in the consumer electronics market in Egypt since 1998. It offers distribution and maintenance services for a variety of appliances and consumer electronics. Raya Trade has a wide network of distributors that includes over 8,500 across all distributed brands in 14 governorates, 110 retail outlets, 48 customer service points, and 12 after-sales service centers.
Lyve has been a leading provider of integrated services to residential compounds since 2016. Its services cover over 100 residential compounds, including over 120,000 residential units. Lyve provides community management services, ensuring residents’ access to facilities. It also facilitates electronic payment for services, provides special price offers to users. In addition, it offers an online shopping platform through the app.
Raya Holding participates through Raya Trade by availing collection points at selected Raya Electronics Stores and encouraging customers to drop off their e-waste and getting 5% discount coupons on Rayashop.com
As part of its efforts to contribute to the Sustainable Development Goals (SDGs) and Egypt’ Vision 2030 by promoting environmental awareness and recycling, Raya Holding for Financial Investments has participated through Raya Trade in the initiative launched by the Ministry of Environment (MOE) to manage e-waste.
The initiative is implemented by the Medical and Electronic Waste Management Unit of MOE, in cooperation with the United Nations Development Programme (UNDP) and funded by the Global Environment Facility (GEF).
In light of the initiative, Raya participates in increasing individuals and corporates’ awareness about the importance of recycling e-waste. Raya avails collections points for e-waste through Raya stores selected branches in Cairo and Giza. These branches serve thousands of customers who can download E-Tadweer app and use it to upload their old electronics and e-devices, then to be dropped-off at the nearest branch to receive a 5% off discount coupon for Rayashop website.
Her Excellency Dr. Yasmine Fouad, Egyptian Minister of Environment, said that as a strong supporter of these initiatives, they require the involvement of youth and the participation of the private sector. She stressed on the importance of raising public awareness about addressing environmental issues. She added that this is a national initiative aiming to collect and recycle e-waste reflecting the Egyptian political leadership’s awareness and commitment about addressing environmental issues
Commenting on the initiative, Medhat Khalil, the chairman of Raya Holding for Financial Investments expressed his delight with the participation of Raya Holding and its subsidiary Raya Trade in this initiative. He stressed that Raya’s efforts represent our societal responsibility to guarantee a safe disposal of electronic waste.
“This initiative embodies the crucial role that the private sector can play, in cooperation with the government, to achieve the SDGs, given the political leadership’s interest in addressing the environmental issues as an integral part of development, in order to limit ecosystem degradation and conserve our natural resources for future generations.”, he said.
Raya’s efforts are also part of its social responsibility as a leading company in the Egyptian Market, since it aims at yielding tangible results regarding the safe disposal of electronic wastes, minimizing the harm caused by e-waste, and job creation, said Medhat Khalil.
“We are pleased to participate in such initiative with the Ministry of Environment in this regard, to raise stakeholder and public awareness on disposing and recycling e-waste properly.”, he continued.
The private sector is the largest source of electronic waste, followed by individuals and households, and then the governmental sector, said the director of the Medical and Electronic Waste Project at the Environment Ministry, Dr. Tarek al-Araby.
He also noted that large institutions need to adopt and enforce appropriate policies and regulations to dispose of e-waste and according to the laws, large entities can only dispose of their waste through formal recycling factories for E-Waste.
In the past, collecting e-waste from homes was a monumental challenge that hindered e-waste disposal, as the informal sector used to collect waste, which was not managed properly. In addition, the e-waste hazardous part were typically disposed of as municipal wastes, ending up in landfills or remaining at homes.
Therefore, this project is aiming to create a sustainable mechanism to collect e-waste from individuals and provide them with an economic incentive. Our primary goal is to prevent e-waste from ending up in the informal sector, that does not follow any environmental standards in dealing with such waste, leading to serious negative impacts on the health and environment.”, Al-Araby said.
As a vision for Raya Retail to capitalize on the Corporate Sales channel, Raya Retail is expanding Corporate Sales yearly by adding new corporate accounts with reputable corporations and governmental authorities through offering customized and attractive offers.
Always keen on providing valuable benefits to employees, Raya Holding and Raya Trade launched an installment program for Raya employees with decreased interest rates.
Raya launched two new outlets in the North Coast to achieve a wider coverage and to meet an increasing demand for home appliances and electronic devices in the area.
As a strategic direction for Raya Trade, Raya Retail continues to expand the Mega Stores network as a one-stop-shop for all consumer products and household appliances. Raya Retail now operates 9 Mega Stores covering different areas in Cairo, Giza, Alex and Delta. The expansion strategy will continue to reach 12 Mega Stores by the end of year 2017.