(Cairo – 2021) In cooperation with Raya Restaurants – a subsidiary of Raya Holding for Financial Investments – the Lebanese premium restaurant Loris has opened its doors in Egypt for the first time in Galleria40, Sheikh Zayed.
Loris new branch in Egypt is the first outside Lebanon, as it has first opened its main branch in 2015 in one of the most beautiful traditional buildings on Pasteur Street, Beirut, and has since then become the go-to destination for Lebanese cuisine lovers from all around the world.
It comes as a part of Raya Restaurants’ strategy to further expand its brand portfolio in the restaurants’ sector with a total investment of 50 million EGP throughout the five coming years to promote its business activity in Egypt.
“We are delighted to welcome Loris to our brand portfolio, aiming to give a diversity of offerings to enhance our customers’ journey. This confirms our company’s strategy in offering more diverse experiences to our customers,” said Karim Khalifa, CEO of Raya Restaurants. “Incorporating a well-established brand like Loris into Raya Restaurants is an essential step for the company to expand and adopt distinct cuisines that appeal to as many customers as we can.”
“Raya group is a strategic partner for Loris, since they provide prime locations in Cairo powered by a professional team to manage and develop our brand in Egypt and not only in Cairo,” said Jean-Marie Riachi, the founder of Loris and the Lebanese music producer. “When you visit Loris, you will notice the homey feel and most importantly the fusion between our nostalgic design and the urban modern feel.”
Loris is the place for family gatherings, business lunch, dinner, breakfast, and happy hours, he added, while also emphasizing the quality of service and extraordinary ambience. “Loris and our team strive to perfectly welcoming our guests, and we always greet them with a smile”
Established in 2015 at the heart of Beirut, Loris is a Lebanese restaurant offering an extensive menu of traditional Lebanese recipes with a twist in a pleasant atmosphere perfect for food lovers of all tastes. The menu offers a wide range of delectable savory dishes and flavorsome desserts with an authentic Lebanese touch, combining premium quality and extraordinary taste.
Raya Restaurants, a subsidiary of Raya Holding, was established in 2013 with the aim to positioning itself as a market leader within the restaurant sector in Cairo, building internationally competitive chains that provide a superior dining experience. It works to invest in prominent franchises both regionally and globally. Raya Restaurants has four brands: Ovio, The Lebanese Bakery, Jones the Grocer, and Loris.
Raya Restaurants, one of the subsidiaries of Raya Holding for Financial Investments, announced the signing of the master franchise agreement in the Egyptian market with the Australian specialty gourmet food retail and award-wining café, Jones the Grocer.
Raya Restaurants’ investments in the brand through six branches reach more than 60 million Egyptian pounds and generate 240 direct job opportunities.
Mr Medhat Khalil, Chairman of Raya Holding for Financial Investments, expressed his delight towards the signing of the master franchise agreement with Jones the Grocer, which chose Raya Restaurants to represent the brand in the Egyptian market. Moreover, Raya assures its trust in Jones the Grocer, to become the choice of customers seeking a unique and special experience to satisfy their needs for the highest quality products in Egypt and around the globe. Raya Holding is planning to increase its direct investment during the coming five years, with an investment equal to 150 million Egyptian pounds. The chairman added that Raya’s goal is to provide top-notch services, through unforgettable customer experience and the most appetizing food, desserts and gourmet retail.
Mr Karim Nayef Khalife, Raya Restaurants’ Chief Executive Officer, said “We, at Raya Restaurants, are welcoming and are looking forward to partner with Jones the Grocer and its high-end offerings. By incorporating the brand to Raya Restaurants’ portfolio, we are confirming our business strategy of strengthening our offerings and positioning in the Egyptian market. We are assertive that Jones the Grocer’s journey in Egypt will be an added value to the F&B sector in Egypt, enabling us to reach out to potential customers and enhance the customers’ dining experience.”
Yunib Siddiqui, Chief Executive Officer of Jones the Grocer, said “We’ve come a long way since our first ever store in Sydney, Australia twenty-two years ago and our first opening in the Middle East in Abu Dhabi in 2009. We’re thrilled to work with Raya Restaurants and look forward to building incredibly successful stores with their team across Egypt over the next few years.”
The first two Jones the Grocer flagship stores will be at Galleria 40 Mall – in Sheikh Zayed and at the O1 Mall b – New Cairo. They will feature gourmet grocery retail, a halal charcuterie, a bakery and patisserie, Jones the Grocer’s hallmark artisan cheese-room and an outdoor terrace which will set the benchmark for store design and gourmet food retail in Cairo, Egypt.
In conjunction to the established Jones the Grocer formats, the multi-store rollout across Egypt also encompasses the incredibly successful Jones the Grocer Express, a compact gourmet ‘grab and go’ offer tailored for high traffic travel such as airports and commercial hubs.
Ovio is a European restaurant/café that promises to serve premium quality artisan food for its customers. Ovio is inspired by a rich European heritage, offering a unique selection of fresh bread and delicious pastries inspired by various regions of Europe. To guarantee that only the finest ingredients are served, Ovio works closely with specialty farmers and gourmet suppliers to trace the sources of the best raw materials, through which, it maintains an ascending curve of quality and service. Little Ovio launches at its new locations after the huge success of Ovio in Sheikh Zayed and Maadi.
Raya Restaurants are introducing Little Ovio as an independent chain of small sized shops offering a unique selection of a unique selection of freshly baked goods. Along with customized homemade Greek yoghurt, customized sandwich bar and Ovio’s exceptional coffee. Little Ovio’s Merchandise is expected to expand to reach customers in their own neighborhoods offering them top of the line quality and service.