Company targets 20,000 tonnes in exports by year-end, doubling to 40,000 by 2023
Raya Foods, a subsidiary of Raya Holding for Financial Investments, anticipates an annual growth of 20% over the next five years, despite the global challenges of coronavirus (COVID-19).
Omar Abdel Aziz, CEO of Raya Foods, said the company’s goal is to provide high-quality products, in accordance with the highest food safety standards, to maintain an advantage over competitors. The company has achieved third position on the market for its product in under three years, and expects to reach first position in the next three years.
In a press statement on Saturday, Abdel Aziz said the company is focusing its operations in more than one country, most notably in Europe, the US and the Gulf Cooperation Council (GCC) area.
It is also expanding in new consumer markets, such as Japan and China, as the company has a competitive advantage in these markets due to the quality of products and outstanding customer service.
Abdel Aziz noted that global views on food are constantly changing, and the demand for pesticide-free products is constantly increasing. He added that Raya Foods is proud to be one of few companies that adhere to the required global quality standards.
Abdel Aziz said that all industries have been negatively affected by the impact of the coronavirus and the halting of international exports and imports.
However, Raya Foods was able to avoid the crisis, as demand greatly increased during the recent period after new markets were opened he said. This has helped the company achieve success as a result of the confidence that its products enjoy in all markets.
Abdel Aziz also said that the company’s exports are expected to reach 20,000 tonnes by the end of 2020, doubling by 2023 to 40,000 tonnes. He noted that the Egyptian market is one of the most important in which the company operates, and represents the basis for building the company’s trademarks, including Delight and Everest.
Strawberries are one of the biggest selling products manufactured by Raya Foods, representing 50% of the company’s sales in fiscal year (FY) 2019/20. This was followed by sales in okra, molokhia, broccoli, and green beans which represent much of the remaining 50%.
35 thousand tons the annual production capacity of Raya Foods Factory
Raya Foods, a subsidiary of the Raya Holding Group for Financial Investments, participated for the second time in the Gulf Food Exhibition (Gulf Food), which was held from February 16-20 in the United Arab Emirates in its 25th session. Gulf Food is considered one of the largest food exhibitions in the world. Throughout the four days, the exhibition presents the best international brands that will showcase the latest products, technologies and their food services.
Omar Abdel Aziz, CEO of Raya Foods, said, “the main goal behind Raya Foods’s participation in this conference is to open new markets, which will positively affect the Egyptian economy in increasing export opportunities from Egypt and attracting more export opportunities to the Arab markets in general and the Gulf market in particular.”
Abdel Aziz added that this participation will help to consolidate the relationship between the company and its current customers, whether in the Gulf region or Europe, especially since Raya Foods is one of the specialized companies in the field of food industries that operate in accordance with international standards and mechanisms. The exhibition is considered an international forum for specialists and business owners in the food sector for exhibitors and visitors to learn what is new in the field of food, whether in the Gulf region or Europe.
Abdel Aziz explained that Raya Foods provides the local and international market with high-quality frozen vegetables and fruits under the trademarks of Lazah and Everest, using the most effective technological methods, through 3 production lines with a production capacity of 35 thousand tons / year.
In addition, Abdel Aziz stated that Raya supports the local economy in an unprecedented way as it contracts with Egyptian farmers to provide it with the required fruits and vegetables according to the standards set by the company. The standards are set through comprehensive audit procedures to ensure that it gets the best crop for its customers, which qualifies it to obtain all international certificates and accreditations related to food quality and safety.
Abdel Aziz explained that between 80-90% of Raya Foods products are exported abroad, whether to the Gulf countries or Europe and America, which provides a source of hard currency and supports the local economy.
Omar Abdel Aziz indicated that regional exhibitions are of great importance to us and other companies because of the weight and diversity they represent, whether from customers or products. The exhibition represents a platform for competition between us and the rest of the companies.
He continued, stating that the Gulf market is growing at a very large rate, especially the Saudi market, and after obtaining the registration of the Saudi Food Safety Authority (SFDA), we were able to conclude commercial deals in these markets and enter Lazah in Saudi Arabia. As for the UAE market, it is one of the most promising markets for us, as quality and reasonable price are the key to success in this market.