The Right Foundations for Growth
Portfolio Diversification Strategy: Raya has adopted a clear expansion and diversification strategy for the past 4 years. Despite of the turbulent economic phase the country is facing, we are still dedicated to grow and expand in Egypt, the Middle East and Africa.
Fast-entry into Profitable Markets: The coming period will witness a strategy that promotes our fast-entry into profitable markets through promising investments and acquisitions and a strong and strategic business development, as well as a fast-entry into promising geographic markets.
Expanding Value-added Services: Committed to differentiate our services, we have adopted a strategy of expanding value added services. In this light, we are concentrating on expanding our call center offshore revenues, direct distribution, coverage and reach, as well as our mobile maintenance services.
Maximizing Shareholders' Returns: With a focus to maximize profits and shareholders’ return, our strategy is to focus on high gross profit products and services in the coming period, while strictly controlling expenses with optimum utilization of cash management.
Commitment to Corporate Citizenship: Finally, a commitment to corporate citizenship is of utter importance in the coming period. We are dedicating a team to manage a number of corporate social responsibility projects with a special focus on health and education sector.